Selling custom pins: Is it a hot item?
Perhaps you personally like the freedom to customize your suitcase, denim jacket, and accessories with pins, and would like to offer the same freedom to your customers......
Or maybe you already have these incredible designs and want to share them with the world in a way that's more special and permanent than stickers or prints.
If so, selling custom pins might make a lot of sense for you! There is nothing more rewarding than seeing your creative vision come to life and seeing your customers recognize your design.
But is selling pins a good business decision? Can you really make money selling pins? Is there a big market for them?
Just like any business decision you make, selling custom pins has its pros and cons. But if you have the right vision and a solid marketing strategy, pins can become a very hot commodity.
Learn some of the downsides of selling custom pins... And a whole host of reasons why custom pins are likely to remain a hot item in online stores.
Disadvantages of selling custom pins
Custom pins can be a major profit driver for your online store - but as with any product, there are some downsides to selling custom pins that you should be aware of before creating them.
Pins require effort from the client
That's what makes us human... We're a little lazy. While pins may look a lot cooler than, say, stickers or patches, it can take some effort and a certain level of commitment to apply. Your customers may feel that ordering pins is like buying a job! To alleviate this, be sure to really understand how easy it is to apply each pin, as well as some tips to make the process smoother. (If you've cultivated a more crafty DIY audience, though, you're in a good position!)
Pins are a low-cost product, which may sound like a good thing - and it is! But relying on low-cost products means you may have to sell a lot of them to make a decent income.
Must design your own
You made your pins. If you've designed other products before, you should be able to design beautiful pins - but if you're not a natural designer, this may take some work. (Don't worry if you're not into art - manufacturers like us do offer free design services with your order to make sure your pins are still great!)
Advance order required
With any custom product, you will save the most money if you order a large amount - which may require a significant investment. In fact, many factories and manufacturers actually require you to order a minimum number of pins, and that minimum number is not always low!
We offer low MOQ (one piece minimum), fair pricing and a 100% satisfaction guarantee to make your first order less daunting at the beginning.
Why is selling custom pins still a good idea
Now that you know what to look for before placing orders and selling custom pins, a few reasons why custom pins can still be a hot item in online stores are as follows:
Inexpensive
Since custom pins are relatively inexpensive, there is no need for a large upfront investment to understand how customers will react to them. Their low cost also makes them a great impulse buy option for customers, especially if you're selling higher-cost items in a store.
They have a market.
When you choose to sell a product that people are already looking for, you have a huge advantage. You may not have to spend much on advertising, especially if you're selling your pins on Etsy, Amazon, or another marketplace platform.
They are very popular now
The pin is very retro, even in the 90s style - the 90s are very popular right now. Share photos of your pins in different outfits on social media and people are sure to be interested.
lucrative
Especially if you order a large number of pins, you can buy custom pins at a very low cost... Then sell them at a 100+% markup.
Selling multiple pieces is not difficult
If your customer wants a decorated handbag or denim jacket... Chances are, a pin isn't enough. Pins are great for encouraging multiple purchases. Sell your pins in packages, offer bundles, or simply share photos of multiple pins in use at the same time.
Unlimited possibilities to use them
Selling pins individually gives your customers the ability to customize whatever content they want in any way. Pins are perfect for plain T-shirts, luggage, denim jackets, purses, hats, etc.
They are fully customizable
When you buy wholesale, you can only buy what the manufacturer has already produced. When you create a custom product, you are free to design anything you can think of. Selling custom pins can convince you (and your customers) that your product is unique and only available in your store.
When it comes to custom pins, you have many options, from the materials you use to the type of pin you choose.
Can help increase brand awareness
When your customers want to copy your logo, you know it's good! Create a sense of community and increase brand awareness through logo pins. You can sell them with other pins, or sell them with select orders. (Free advertising after all!)
Ready to start creating your custom patch? Contact our designers directly and you can bring your custom pin vision to life. This is where the process begins.
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