How to Make Pin Backing Cards
If you want to display your custom pins in an appealing way, background cards are a must. Backing cards do more than just make your pins retail-ready (you can't sell pins in stores without backing cards that show prices, barcodes, etc.). They also beautify your pins and automatically add retail value. Simply put, you can charge more for custom pins if they are attached to a backing card!
But that's not all. Custom backing cards are also a great way to increase brand awareness and brand awareness. You can use your brand's voice to leave short messages to your customers, advertise discounts and promotions, and even promote your social media channels and websites.
Backing cards are a stellar way to turn a simple custom pin into an all-purpose powerhouse for your brand. So, if you want to know how to make pin backing cards, you've come to the right place! Let's dive into more.
How to make a pin backing card
For beginners, there is no need to do it yourself. Leave the custom back card to the experts. This way you can be sure that your business card is professional and of high quality. If the card looks like you made it yourself, then it defeats the purpose of customizing the card. No bueno.
So you need to do some research and find a reputable company to make your backing cards. Here's what you should look for at a company that designs custom pin backing cards:
Turnaround time
Many "custom" goods companies have extended their turnaround times. You don't want to wait months to get your support card. So be sure to ask about turnaround time before you place your order.
Cost
You want to make sure the price is competitive. Also, check hidden fees! It is best to ask for a quote before placing an order so you will know the exact cost, but make sure their quote is an accurate price. Don't be tempted by extremely low prices either - they're just as bad as high prices. Unusually low prices often mean that corners have been cut somewhere along the production process, either during the making of the cards themselves or during shipping.
Shipping
Find out their shipping costs. Even if shipping is fast, you don't want to spend a fortune!
In-house design team
This is very important if you haven't already sketched your design. Many companies allow you to send a design, which they will scan onto a card, but few allow you to work hand-in-hand with an in-house design team to create your own design from scratch. (Hint: We do!)
Knowledgeable staff
You'll want to work with a team that knows all about backing cards, not someone who will just outsource work overseas. They should be able to provide you with best practices when designing the backing card and make you aware of the limitations of the design (if any).
Sample approval
You should find a company that will provide you with a prototype before it goes into production. This way, you can approve the sample before it is actually made and sent to you, and if you don't like the sample, you can make any modifications or changes. This is crucial if your order is large. There's nothing worse than ordering hundreds or thousands of backed cards and seeing that they don't look like what you see online.
MOQ
Find a company that doesn't have a minimum order requirement. Many custom goods manufacturers require you to order minimum quantities, which can be especially difficult if you're a small business or if you're just testing the whole "custom back card" idea with your retailer. You should be able to order the exact number of backer cards you need for your pins. Nothing more, nothing less.
Equipment available
Make it easy on yourself by finding a company that can produce your custom pins and your custom backing cards. Also, make sure they have a matching option, which means they will put your pin on your backing card. This saves all the effort of putting the pins and cards together yourself, making the presentation more professional.
Why not start?
As you may have guessed, contact one of our creative experts via our website to fill in your ideas and find out more. If you already know the design you want to use, are you ready? Start designing your custom post Decca today!
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